Improving Internet Governance Essay -- Internet World Wide Web WWW

Introduction The Internet has become a vital utility allowing for a global exchange of knowledge, communication and commerce. To date, the internet lacks a unified global entity able to provide regulation and enforcement of web related issues. This is a major concern given the internet’s great importance and global influence. The United States should create an international joint body to control and govern the internet. There are several key issues that such a body would need to address. These key issues include; spyware problems, the downside of freedom of speech, illegal file sharing/distribution, regulation of adult material and hacker/terrorists attacks on the internet. Internet governance interests me. I own an internet-based business and have encountered problems with hackers and spyware. My business relies on ecommerce solutions and web- based clients. I’ve been in situations where clients have been unable to access our site due to hacker attacks which have either clogged or compromised our servers. We’ve been left in situations where there’s no authority to turn to for help with such attacks. Internet service providers are limited to dealing with their own clients. They have little to no control over outside attackers. Local police usually have limited knowledge on such incidents and are limited in resources. There’s also a lengthy process involved to process a police report for an internet-based crime. Everything moves in milliseconds on the web. Waiting for a police report to process can allow a hacker to easily escape. The issue of Internet governance is important because of its global impact. The internet is a global medium open to just about anyone. Countries like China have tried to censor websit... ...04): 111-113. Gorski, David. "The Future of the Digital Millennium Copyright Act (DMCA) Subpoena Power on the Internet in Light of the Verizon Cases." Review of Litigation Winter 2005: 149-172. Krause, Jason. "BEWARE OF SPYWARE." ABA Journal 91.6 (2005): 59-60. Laqueur , Walter. "Terrorism via the Internet." Futurist March 1997: 64. Martinsons, Maris. "State Censorship of the Internet in China." Communications of the ACM 48.4 (2005): 67. Snow, Tyson. "Adding Marks to the Mix of an Already Muddled Decision Regarding Public Forums and Freedom of Speech on the Internet." BYU Journal of Public Law 19.1 (2004): 299-316. Tepper, Mitch. "Supreme Court strikes down online porn law." Contemporary Sexuality August 2004: 7. M. Rutkowsky. (1999). intgov00.gif. Avaiable at http://ig.cs.tu-berlin.de/oldstatic/bl/049/intgov00.gif

Environmental Terrorists (Development or Destruction?) – A proposal for a 40 minute documentary

After decades of methodical environmental damage, it has become apparent that our vital life support system (Mother earth) is getting worse and in a general state of decline. One question on the minds of many people is: What happens at the end of this decline? We are often told that we can adapt to the present state of the environment. But this assumption is increasingly being shown up to be false, as we observe the effects of global warming, the pollution of the eco-systems, potential changes in the food supply, ocean currents, costly weather changes, the destruction of raw materials (such as timber) and much more. In any effort to educate the public and politicians towards action concerning the environment, three questions must be answered honestly and convincingly: ? Are we heading for a collapse of the world's ecosystems that sustain us? ? What are the effects of man made environmental damage on local and global communities? ?Can we restore the environment and work alongside Nature instead of against Her? For some, the answers to these questions are fundamental to their very existence. How long are we prepared to wait and watch as the environment rebels and fights back against Nature's ‘terrorists'; whilst people, communities and populations are destroyed by mankind's insistence on taking more than we are willing to put back? In this verity documentary my team and myself, will focus and examine the devastating effects environmental neglect and over consumption of raw materials has had on a small village on an Indonesian Island named Bukit Lawang. Background On the 2nd November 2003, a flood hit Bukit Lawang, North Sumatra. Approximately 300 people have been killed, with 1400 made homeless. The village was a popular tourist destination, close to Sumatra's main town, Medan, known for a relaxing friendly atmosphere, and famous for the orangutan rehabilitation centre. The flood hit in the evening, around 10pm, while many people were asleep prior to their 4am awakening for Ramadan. The rain had been falling for a couple of weeks, and the river was already high. However on the evening of Sunday 2nd November the waters began to rise sharply, giving some people precious seconds to get onto higher grounds. For most people, however, there was no time to escape. A torrent of water came flooding down mixed with debris and uprooted trees from the constant illegal logging in the jungle, leaving the village in ruins. Bukit Lawang is now unrecognizable. The entire bank of the river has been destroyed, simply washed away, along with many of the inhabitants, and tourists unfortunate enough to be caught up in it all. It has been commonly reported that the flood was the direct result of illegal logging, in an area were people rely on the river to provide their drinking water, bathing and sewage system. Film I would like to shoot the film using classic verity style, with the use of interview (interpreter required), narration voiceover and music (where relevant). Our aims are to educate the viewer on the wider implications of acts against the environment/nature, and the local/global consequences of these actions. By highlighting the hidden dangers often overlooked or disregarded by governments, companies and individuals, we aim to produce a piece that will illuminate the necessity to cooperate with Nature and its Laws. Or face a backlash that may result in a very live threat to the very existence of mankind. We will attempt to take a comprehensive, observational journey through the country and its terrestrial surroundings, highlighting the rich environmental and cultural diversity within the Island/village. We will explore the anthropology of the village (and near by villages) and it's inhabitants in an attempt for the audience to get a feel for the way of life of the populace and also their reliance and subsistence of Nature. (For example: the use of timber/plants for building homes, fishermen and their activities within the rivers, the use of plants for medicinal purposes, their Spiritual/symbolic beliefs, their farming/hunting/cultivating techniques and economic systems. Example scenes: We follow a group of fishermen out one dawn onto the rivers .A fisherman is cut whilst out casting nets into the river. We see how the men/women of the village use leaves and barks as an antiseptic, as opposed to westernized medicine. A young couple in a nearby village are getting married. We see the preparations being made and the different roles undertaken by the males and females of the village. We also get a look at the symbolic nature and spiritual aspect of the festivities. The next phase of the documentary (will be observational, but include narration) focusing on the rapid destruction of Indonesia's forests, and the local effects of ‘logging' on the environment. The area is hit by floods every year, but environmentalists claim that illegal logging has stripped the area of much tree cover and other vegetation which would normally protect and absorb water during rainy season. We will attempt to define and clarify what ‘logging' actually is (using computer generated graphics and on-site filming) and also interview both legal and illegal loggers (through the use of an interpreter) if possible. We shall also contact and get the views of local and global environmentalists and environment scientists to give views, research and scientific evidence to support any claims made. We then progress to the actual flooding of Bukit Lawang, using archive video footage (with permission) from BBC News, CNN and Lonely Planet of the tragedy. This first section will be heavily narrated, and will include video footage, newspaper clippings, sound bites and photographs (again with permission) of the event. Example scene: Video footage of total havoc and devastation: the villagers piling the bodies of the dead high into a pile. Children crying, clinging to mothers, homes being washed away and destroyed in front of the very eyes of the owners, and the clean up operation undertaken by the army in trying to rescue survivors. (The mood will be very somber and frightening; the music chosen will also reflect this.) Footage will be included of Environment Minister Nabiel Makarim claiming the disaster was â€Å"Exacerbated by extensive illegal logging in the hillside area.† And also describing the illegal loggers as â€Å"terrorists, with the consequence of the disaster being as dangerous as a nuclear bomb!† This will also be tied up with filming the effects of the flood on the villagers who have lost family and loves one's in the flood, children who have been orphaned, schools destroyed and homes lost (1400 people are believed to be homeless, although the kindness of the families and others means that most have somewhere to stay). This section will also include narration and interviews with those willing to talk on camera. (Voice over will be added in post production). I have discovered three eye witnesses to the event; a Mr Anthony Hurford, who was living in Bukit Lawang for the last two months doing volunteer work, Mr Agun Jungle (and baby daughter), who is a villager and one of the survivors of the flood, who is now trying to make a living organizing trekking trips around the Island, and Dutch tourist, Leo Zwetsloot, staying at the Bukit Lawang Cottage Hotel. I endeavor to interview the subjects and get their similar or contradicting (as the case may be) experiences of the flood, who/what they felt was to blame for the tragedy and the after effects on their lives. Example scenes: (Voice-over alongside archive video footage) Eye-witness and survivor, Anthony Hurord, gives his live account of the panic, terror and devastation of the flood. â€Å"Houses, people and trees were swept down the river†¦A massive pile, maybe the size of a football pitch; of huge tree trunks personal belongings, bodies and the odd tin roof†¦There simply is no village.† We speak with one of the ‘Elders' of the village, an old man, who survived the flood by quick thinking and helpful neighbors, who dragged him up the village and into safety. The man used to survive on his son's income from illegal logging, and now must rely on the kindness of the other villagers, as his son's have both been killed in the disaster. We see his shame at having played a passive role in the disaster, and the other villager's reactions and treatment of him since. He valued the income at the time, but was oblivious to its catastrophic consequences. We get a sense of the community's resentment at the Government (and the ‘elder!'), for not doing enough to stop the illegal logging trade which benefited a few, yet ultimately cost him the lives of many. A council is also called to decide on the fate of the known illegal loggers and their supporters within the community, (These scenes will be spread out to conclude during the duration of the documentary.) The film will progress (using observation, narration and interviews about the immediate and government aid necessary for the up building of the village. The attempt of the community to rebuild itself, its schools, homes, environment and economy. An attempt will also be made to conduct government interviews with the environment Minister and the President and get their opinion/views on the current situation. (We will aim to ask hard hitting questions about the government's knowledge of the illegal logging trade. Asking who knew of these activities and why wasn't more down to police the issue? Who benefited most from this illegal trade? Does the government feel even partially responsible for the deaths of hundreds of its populace? And question what it intends to do to prevent a situation like this occurring again? Example scene: President getting increasingly uncomfortable at the barrage of questions, resulting in a refusal to answer anymore and the termination of the interview. Resolution We will conclude with the final statements of the environmental scientists, and their opinions for the future, of not just Bukit Lawang, but of the globe in general. Scientific evidence for greater action is becoming clearer, but it is yet to become incorporated into an effective economic action plan for preserving and restoring the environment. In fact we seem to be going in the opposite direction, while environment researchers continue to gather evidence indicating that powerful action must be implemented at all levels of government and in communities all around the world. Using computer technology we will visually replicate images of the deterioration of the planet if we continue on our present course. We will use facts from various environmental agencies on the present state of affairs globally, and their predictions/solutions for the future. Example Scenes Our last shots are of a ‘council of elders' debating, and finally reaching a decision on the future of the illegal loggers within the community, and of Agun Jungles attempts at attracting tourists onto his tours (with little success). Agun realizes he has to leave the village if he is to carve out a life for himself and his young daughter. We see him on a small boat traveling to nearby Malaysia, waving goodbye to his bith land. We see the pain in his eyes, but also the steely determination to provide a better life for his child. The elder previously interviewed has been granted pardon of responsibility and allowed to live within the village, provided he actively participates in the rebuilding of the community. Whilst the illegal loggers are allowed to stay within the village on the condition they help the army (and other environmental agencies) in their attempt to re-forest the land.

Emotional Intelligence The Impact Vulnerability Has On...

Emotional Intelligence: The Impact Vulnerability Has On Leadership within Nursing Care Empathy is used to describe a wide range of experiences. It is the â€Å"capacity† to share and understand other people’s emotions and another’s â€Å"state of mind†. Empathy is being able to imagine what someone else might be thinking or feeling, while maintaining a state of vulnerability to one’s previous experiences, biases, and emotions. Empathy is a very powerful concept that is often misunderstood, or discounted for its importance, especially for health care professionals. The use of empathy, vulnerability, and compassion are traits that can be learned, and it determines someone’s emotional intelligence. Utilizing the leadership role of emotional intelligence allows Nurses and other professionals to become vulnerable in their practice in order to build strong connections, relationships, and most importantly, to become more connected with themselve s. This leadership role will set us up for success, in order to create an environment for optimal functioning, and to achieve the desired therapeutic results for our patients. History, Background, Definitions, and Major Concepts It wasn’t until the year 1920 that different types of intelligence were defined. It was proposed by a man named EL Thorndike, and he separated the different types of intelligence into three categories: abstract, mechanical, and social intelligence. Years later, it was argued that social intelligence is somewhatShow MoreRelatedFaye Abdellah Researches10239 Words   |  41 Pagesdedicated her life to nursing and, as a researcher and educator, helped change the professions focus from a disease-centered approach to a patient-centered approach. She served as a public health nurse for 40 years, helping to educate Americans about the needs of the elderly and the dangers posed by AIDS, addiction, smoking, and violence. As a nursing professor, she developed teaching methods based on scientific research. Abdellah continued to work as a leader in the nursing profession into her eightiesRead MoreChrysanthemum Cineraiifolium23103 Word s   |  93 PagesBIBLIOGRAPHY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.56 3 EXECUTIVE SUMMARY Team relationships, and thus, the experiences of working in teams itself, are affected by perceptions of â€Å"distance.† Distance influences leader-team member relationships, which in turn have been shown to impact many project outcomes (Bass, 1990; Lowe, Kroeck, Sivasubramaniam, 1996; Northhouse, 2001). Conflict is as inevitable in a project environment as change seems to be. 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This publication is protectedRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesBusiness Review Finance Articles The Power of Management Capital Feigenbaum−Feigenbaum International Management, Sixth Edition Hodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell Leadership, Fifth Edition Hughes−Ginnett−Curphy The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition Reed−Lajoux and others . . . This book was printed on recycled paper. Management http://www.mhhe.com/primis/online/ Copyright  ©2005Read MoreOcd - Symptoms, Causes, Treatment131367 Words   |  526 Pagesencouragement About the Author About the Author David A. Clark, PhD, is a professor in the Department of Psychology, University of New Brunswick, Canada. He received his PhD from the Institute of Psychiatry, University of London, England. Dr. Clark has published numerous articles on cognitive theory and therapy of depression and obsessive–compulsive disorders (OCD), and is a Founding Fellow of the Academy of Cognitive Therapy. He is coauthor, with Aaron T. Beck, of Scientific Foundations of CognitiveRead MoreStrategic Marketing Management337596 Words   |  1351 Pagesedition 1997 Reprinted 1998, 1999, 2001, 2003 Third edition 2005 Copyright  © 1992, 1997, 2005, Richard M.S. Wilson and Colin Gilligan. All rights reserved The right of Richard M.S. Wilson and Colin Gilligan to be identified as the authors of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electron ic means and whether or not transiently or incidentallyRead MorePlenary Session69346 Words   |  278 Pagesthis test, and the results it demonstrates, during the session on â€Å"Leadership and Personality Types† during the second day of the conference. The session will be much more valuable to you if you have completed this test PRIOR to the session. Completing the test should only take 15 minutes or so. You can complete it on paper, or can use a web based version located at http://DOMWebserver.Hitchcock.org/mbti/. The web based version has several benefits: 1) You do not have to score your results, as the

A Classroom At An American Public School - 3091 Words

A typical classroom in an American public school holds a group of students with a myriad of diverse learning needs. Each class is likely to consist of some visual learners, some auditory learners, and some hands-on learners. Some students may work best in groups, while others work best independently. Some students may do well with mathematics and logic but poorly with visual-spatial skills, or any combination of the multiple intelligences. It seems to be common knowledge among teachers that these needs must be met, and in turn teachers write and teach a wide variety of lessons to accommodate all of their students, and there are a wide variety of resources available to teachers to help them do so. It is important to note, however, that†¦show more content†¦Whether these students are spending a small portion of the day or the entire day in the classroom, teachers should take care to address the needs of these students as best they can. While there is always room for impr ovement with how these students are included in the class, the American public school system has come a long way. In order to best understand inclusion of students with significant learning needs in a public school classroom and the progress that has been made, it is important to have a solid understanding of the history of public education in the United States, and the progress that has been made. The history of public education in America starts with the Puritans in the 1600s in New England. At this time, the primary goal of education was to teach children to read and understand the Bible in order to ward off Satan. The first act that mandated education was the Massachusetts Act of 1642 that required parents to be sure that their children knew the principles of religion and the capital laws of the commonwealth (Matzat, 2009). A notable point about this act is that it did not really address school at all, only stating that parents were responsible for the education of their children. The idea behind this was that if all citizens understood laws and scripture, they would in turn abide by those laws. In 1647, the Old Deluder Satan Act was established, creating the foundation of public education as we know it today (Matzat, 2009). This act required

The Awakening By Kate Chopin - 1919 Words

In the novel, The Awakening, by Kate Chopin, we see how much of an importance the men in Edna’s life serve as a purpose to her awakening. Chopin is known to write stories about women who are unsatisfied with their lives while living in a life that is dominated by men. Other than Edna, the main men characters are typical men of the late 19th century era. Chopin shows how these three men are diverse from one another. The Creole men are Là ©once Pontellier, Edna’s husband, Robert, Edna’s mystery man number one, and Alcee, mystery man number two. Là ©once, Edna’s husband, is a businessman who has no time for his family let alone his wife. Alcee comes off as carefree and does not seem to care what society thinks of him. Robert is Edna’s main mystery man who she loves but Robert doesn’t love her back. Throughout the novel, these men make Edna question herself, which lead her to her awakening. These men show how men in the late 19th century behave d. In a male dominated world, women were not allowed to do much except for be good wives and mothers to their families. Edna learned the hard way as to what it meant to be the wife of a Creole man in the Victorian era. Men expected too much of women because appearances meant everything and no man would want to have a wife who is out of line and not well behaved in public. In studying these three men in Kate Chopin’s The Awakening, we see how different yet alike these men are to one another. Là ©once is the typical businessman of the era andShow MoreRelatedThe Awakening By Kate Chopin1479 Words   |  6 PagesKate Chopin’s controversial novel, The Awakening, ignited turmoil because of her blatant disregard of the established 19th century perspective of women upholding strictly maternal and matrimonial responsibilities. Edna’s candid exploration of the restrictions on women through her liberal behavior in a conservative Victorian society makes her a literary symbol for feminist ideals. Despite denunciation from other people, Edna chooses individuality over conformity through her veering from traditionalRead MoreThe Awakening by Kate Chopin1102 Words   |  5 Pagesveracity of this quote as both find their independence by boldly exceeding the norm. Their stories were fashioned during a period of great change and both characters are hallmarks of the hope and power women were unearthing at the time. The Awakening by Kate Chopin and Tess of the D’Urber villes by Thomas Hardy are novels concerned with the transformation of women’s roles in society. Their protagonists, Tess and Edna, are not outright feminists, but they are acutely aware of the limitations imposed uponRead MoreThe Awakening By Kate Chopin901 Words   |  4 Pagescandidly. Kate Chopin is honorably amongst this group of authors. Her works divinely portrayed the culture of New Orleans and the lives of Louisiana s Creole and Cajun residents. Chopin openly express her views on sex, marriage, and the injustices of women during the time. Kate Chopin’s novel, The Awakening, best exemplifies the contextual achievement of realism through the rejection of conformity, the exploration of love, and the weight of social opinion on individual choices. The Awakening is publishedRead MoreThe Awakening By Kate Chopin1222 Words   |  5 Pages The Awakening By: Kate Chopin Emely Maldonado AP LIT Period 3 Topic 3 Maldonado 1 Displacement The late 1800s and the 1900s was a prison for woman’s individuality. During this time period, stereotypical views of women were commenced by society and men. In the era that the novel, The Awakening by Kate Chopin was published, the gender roles were graved in stone, men would work to maintain their family and women would adhere to the house-hold duties. Dissatisfaction with theRead MoreThe Awakening By Kate Chopin1193 Words   |  5 PagesDavian Hart The Awakening By: Kate Chopin AP Literature Topic 3 Hart 1 Over the course of time the male species has always been the gender to attain the more favorable conditions. Numerous cultures heed to the belief that the man is the provider and head of his family. This machismo nature can condition the mind to believe that a man should feel superior to a woman. The continuous cycle of male superiority flows down from father to son subconsciously. Do to this unceasingRead MoreThe Awakening, By Kate Chopin887 Words   |  4 Pages Feminism has been a term used by many authors and writers for centuries, symbolizing women being able to use freedom the way they want to, not the way others want them to use it. Edna Pontellier, the main character in Kate Chopin’s novel The Awakening, experiences an â€Å"awakening† in her life, where she discovers her position in the universe and goes in this direction instead of what others like her husband Leonce tell her to take, similar to the style of feminism. â€Å"In short, Mrs. Pontellier was beg inningRead MoreThe Awakening By Kate Chopin1427 Words   |  6 Pagessuffering an imposition (Moderata). Throughout history, the inherent inferiority of women to men has often been cited as a way to deter women from becoming an individual and pursuing more in life. This notion is a prevalent issue in The Awakening by Kate Chopin; in which Edna fights to live her own way and is ultimately unable to survive in the cage of society. Not only has this supposed inferiority effected women for generations, but it has created inequality in our society today; especially inRead MoreThe Awakening By Kate Chopin1633 Words   |  7 Pages1. Title of text (underline novels/plays) author’s name The Awakening by Kate Chopin 2. Characterization Character Development (a) 1.Edna Pontellier- Edna is the main character of the novel who is married to a businessman. Edna is a dynamic character because at the beginning of the novel, she conforms to society by being the â€Å"perfect† mother and wife; however, Edna suddenly realizes that she is no longer happy with the way she was living her life and began to become independent only for herRead MoreThe Awakening By Kate Chopin915 Words   |  4 PagesMany of Kate Chopin’s writings are trademarked by her unique, deliberate word choices. Chopin uses phrases that do not make sense and seem to contradict themselves to get across a point. In two of her stories, â€Å"The Story of an Hour† and â€Å"The Awakening,† Chopin’s word usage highlights the idea of self-discovery. â€Å"The Awakening† and â€Å"The Story of an Hour† share similar themes. â€Å"The Awakening† is the story of a woman in the late 1800s discovering her apathy for her traditional female role as a wifeRead MoreThe Awakening, by Kate Chopin785 Words   |  4 Pages The Awakening is set in 1899, a time when the Industrial Revolution and the womens movement were just beginning , conversely, still overshadowed by the attitudes of society in the 19th century. Kate Chopins idea that a woman’s needs were important was somewhat radical, especially since women were not considered to be independent, and women’s rights were still being fought for. Ednas major conflict is her need for independence and personal fulfillment while still trying to conform to her traditional

Services Marketing CRM and the Music Industry Essay Example For Students

Services Marketing: CRM and the Music Industry Essay Introduction Not many industries have seen such a dramatic change and decline in their traditional business model like the music industry has seen it in the last 15 years. The internet hugely damaged CD sales, along with the rise of AMP Players that allow consumers to store entire record collections into a device the size of their pockets. If you look at the industry in 2013, one can clearly see that the traditional business model of record labels is about to vanish and market analysts even predict a further decline. Subsequently record labels begin to redevelop their role as a service revived that sells emotions instead of only planning the logistics behind the delivery of physical discs. The labels now try to move their customers from Cads to other products. L. CD and Digital Music Sales with forecast (Mulligan, 2012) The answer on how to do this seems to be in customer relationships between labels/artists and their customers and selling their content as an experience through their web outlets and remaining serviceable, hence broadening their range of products from only music to merchandise and concerts. They hereby acknowledge the fact that they are selling costly intangible products (excitement, pleasure etc. ), sometimes using tangible products such as T-shirts and concert tickets as a means to deliver and are therefore more on the intangible dominant side of the service spectrum (Wilson et al, 2012). After all, fans buy a band shirt not because it is a T-shirt, but rather because it is from the musicians they admire and because they want to belong to and be identified as a member of a social circle. Universal Music Group (from here on referred to as JIMS) is the biggest music company in the world, having a market hare of 32,8% (Christmas, 2013) of all music sold worldwide. They have been investing heavily in digital content delivery and 360 degree deals, which means they sell the entire artist experience from concert tickets to merchandise to music and video streaming. MUG relies increasingly on digital marketing in order to sell their products as well as concerts as one of the few chances left where they can invite customers into a serviceable. During my research I gathered information on how MUG could behave even better in those areas. I will try to interest the Marketing Manager of MUG UK in my Job interview for these concepts, which originate from the following articles published in the Journal of Services Marketing: Services Marketing: CRM and the Music Industry By Nymphomaniac relationships Ronald of Marketing Services Volume 26 Issue 6) This article investigates how interpersonal experiences with frontline staff affect customers. 2. Service convenience and social serviceable: retail vs. hedonistic setting Ronald of Services Marketing Volume 26 Issue 4) This paper shows that managers need to apply different tactics in different service tenting as consumers expectations differ in each setting. 3. ) Frequency of CRM implementation activities: a customer-centric view Ronald of Services Marketing Volume 26 Issue 2) This study focuses on CRM activities and how companies can avoid that such schemes drive customers awa y instead of the desired outcome. 4. The role of emotions in online consumer behavior: a comparison of search, experience, and credence services Ronald of Services Marketing Volume 26 Issue 7) The paper compare consumers online shopping behavior and how their emotions hanged their perception soft the website across three different service types. All 4 deliver new insights on how MUG could relate to customers. Paper 1 is interesting as more attention on frontline staffs behavior at concerts is needed. 2. ), shows how companies need to further understand concert venues as serviceable. 3. Is important as there seems to be room for improvement in CRM implementation in many companies. 4. ) could shed light on how consumers view Mugs web services. In the end the papers number 2. ) and 3. ) were chosen as they both will have the most immediate effect on business. Building customer relations through CRM and serviceable When most of the music industry went digital, so did the marketing. But as the internet is an overcrowded sp ace where hundreds of mails and headlines fight for the customers attention, companies have to find a way to communicate with their customers in a manner that they accept. Film Marketing In Australia EssayBy applying so called dark side behaviors for example spamming or even tying customers to the company via questionable legal practices they create asymmetric relationships. (From et al, 2012). There is a need for more personalized marketing as the effectiveness of mass marketing seems to be further decreasing in the age of social media, (Barb, 2011). Also, the importance of understanding CRM properly cannot be understated as even though CRM is a time consuming and costly process that needs constant monitoring, it is very likely that improvements in this field will lead to higher revenue and ensue from a financial point of view. The main focus of the study is timing and this is a really innovative point of view. Here the study delivers insights that havent been delivered in comparable studies before. A potential shortcoming of the paper though is that Kim et al only tested their hypotheses on a very specific kind of customer group: bank customers are more likely to be in contact with their banks as financial markets are an ever changing business and therefore more personal support is needed. One can assume that due to this, bank customers are in general more favorable of CRM as other consumer groups, where a phone call often would be perceived to be very intruding. Also results that were gathered in South Korea might not be fully transferable to other cultures (Schaeffer, 2013). Kim et al. Also only distinguish between two customer groups. In reality further differentiation might be needed to truly offer CRM that aligns with peoples expectations. A flaw of the paper is the case that it only focuses on push marketing techniques and completely neglects pull marketing. The authors dont look closer at the fact that there are customers who dont want to be part of active CRM implementation at all. The solution of contacting this group within a longer frequency range therefore seems inappropriate. Here companies should also implement pull marketing (Sodden, 2000). The findings on how call centers apply this strategy should be easily applicable to websites and e-mail contact as well. The findings of the authors work are relevant for MUG in many ways. First, MUG needs to collect more data about their customers in order be able to put customers in different groups. The results clearly show that miming is the key for success with CRM and the more Mugs databases are accurate, the more effectively can MUG time the implementation. Only this will allow MUG to develop a CRM strategy that then suits each group. As mentioned in the study, there is certain reluctance among consumers to share their data. A way to overcome this for MUG is to remember that CRM only works if dual value and trust is created. They could for example give out songs for fans e-mail addresses and postcodes, offer prices if customers fill out questionnaires or can set up local fan clubs that they then look after. There always needs to be an incentive. The closer the dialogue, the more MUG will understand the customer, the more specific data MUG will receive. The postcodes for example are important in order to deliver further valuable CRM content. There is no use in advertising concert tickets for a show in New York to customers based in London. Having more data like age, gender etc. Will then allow MUG to further target their products at consumers. Furthermore dual value doesnt necessarily mean that MUG should try to sell every time they make a CRM effort, as this might create the asymmetric relationships marketers should try to avoid. A dialogue and the insights gained can be of value for the company as well. Especially in the music business, avid fans can be seen as talent scouts. They often spot trends sooner than the mass market. If MUG has identified avid fans and is in a close dialogue with them, this will give them a huge competitive advantage. If MUG is in doubt of how often to contact customers, the study has shown that in those cases less is more, as both favorable undo unfavorable customer groups are more likely to stay in the relationship when the frequency between efforts is too long.

Mobile Development Platform PhoneGap

Question: Describe about PhoneGap. its structure, main purpose, main features, usability, configuration and main technical aspects? Answer: Purpose and structure: There are many different mobile development platforms used in the world currently such as iOS, Android, WindowsPhone, BlackberryOS, Tizen among others. One would need to master all of them in order to develop applications for all of these platforms. On top of this, some of these platforms have multitude of devices such as Android has more than 30 different companies that make use of their own version of Android platform. Developing applications for all of these platforms is a complicated and timeconsuming purpose. It may be possible for large corporations but for startups and small-to-medium scale enterprises having limited knowledge, background and fundin, this becomes a gargantuan task. Since all the mobile development platform have some elements in common such as the use of javascript and HTML, it becomes possible for a common solution to fill this gap. This is where PhoneGap comes into the picture. PhoneGap thus is a framework comprised of javacript libraries that one can use for all the major mobile platforms which use the same set of APIs for developers access to writing in Javacript for a web view. Usability In order to create an application using PhoneGap, a developer mus download the Cordova Sample code for he operating system on which he will be working. It has all the elements which one would need to develop a basic app including a full-screen web view. They can then edit the downloaded code in order to create native apps for the desired platform. One can also replace the sample HTML. The sample code has basic plugins to access camera, accelerometer among other things. If the developer needs to add additional functionality, handle conditions and have multiple screens then they can simply edit the native code. Entire application can be coded using simple HTML, CSS and Javascript language. Once the development has been done, the developer can package a home screen icon and PhoneGap will output an app which is ready to install on the desired platform. Features, Configuration and other technical aspects: They have two advanced level objectives they want to accomplish with PhoneGap They want to use the web as a top level platform for development The final objective that PhoneGap has to accomplish is to stop being in existence. At present applications developed on the PhoneGap can work with the following different hardwares Accelerometer Compass File Geolocation Network Notification Sounds, Alerts and Vibrations Camera Contacts Media Some of these may be unavailable in some platforms due to restrictions of either hardware or software. The elements of configuration which are given below are there in the advanced level config.xml file and these are sustained in all supported platforms of Cordova The applications identifier of the reverse-domain is given by the id element of the . The id number of the complete version of the software is given in the notifications that show major/minor patches The tag called widget may also contain features which specify the substitute versions like for Android OS, it is the version Code and for iOS, it is the CFBundleVersion. For more details, the section named Additional Versioning given below can be looked up The official name of the application is by the element and it will make an appearance in the home screen of the device and also in the interface of the application The metadata and the information for contacting a developer of the program can be found under the and elements. These two elements are present in the listings of the app-store In the advanced level directory of web assets, the free element of outlines the welcome page of the app. Index.html is the default description and it normally appears in the advanced level directory of the World Wide Web (www) The bunch of outside domains which are allowed by the app for communication purposes is shown under the elements of . The by-default value that is given above permits the app to access any server. For additional information, check the Domain Whitelist Guide. The tag labelled shows the different options a paired attribute of name/value. The name of each preference is case-sensitive. As given at the beginning of this page, various preferences are distinctive to some particular platforms. The section given below describes the preferences that are applicable to more than one specific platform. Validation and Deployment There are two types of deployment options, first one is native and second one is as a web app. In order to deploy as a web app which is supported by a web server is the easiest of all. One would need to open the correct URL in a browser. For native apps, that are installed on the system PhoneGap allows packaging the apps with the desired app packages. It needs to be signed using cryptographic methods to make it secure. Once this is done, a final application is ready to deployed on the chosen platform. They can even be submitted on the application stores such as Google playstore. While on Android one can install applications by simply transferring it via USB or wirelessly to the phone, on App store one can only install application via the default app store. This requires one to have an apple developer account separately and once the application is submitted to the appstore it may take upto a week to finally appear on the app store.